got milk?
What do you do with a postponed 2020 Olympic Sponsorship and overly cluttered news cycle…
Agency: Weber Shandwick // CW: Jeff Barry // GCD: Jeff Immel
…Let’s have Katie Ledecky swim across a pool with a glass of milk on her head.
Case
Tv & Social
Music Partners: Shindig // CD: Scott Glenn // Talent: Chief Wakil
We surrounded our stunt with spots created entirely from UGC that showcased peoples love of the tried and true fridge staple - Milk. Matching each action and moment with original earworm-y songs that by the end had you singing the benefits of dairy.
What you got?
Can’t Be Beat
mmmMilk
Leche Life
Ready Player Yum
Keep It Goin’