5 GUM

5 in a Lifetime

Agency: Weber Shandwick // CD: Burke Boggio-Hair // Sr. AD: Malieka Gurrera

J.I.D x 5

In celebration of the 50th anniversary of hip hop, J.I.D created an exclusive track released on cassette tapes locked in refurbished boomboxes that are “chewed up and spit out” after 5 plays - preserving the listening experience forever.

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5 Masterpieces