5 GUM
5 in a Lifetime
Agency: Weber Shandwick // CD: Burke Boggio-Hair // Sr. AD: Malieka Gurrera
J.I.D x 5
In celebration of the 50th anniversary of hip hop, J.I.D created an exclusive track released on cassette tapes locked in refurbished boomboxes that are “chewed up and spit out” after 5 plays - preserving the listening experience forever.




